Everton’s former chief Keith Wyness has claimed Qatar Airways would be a “stable, quality advertiser” for the club’s new stadium.
Speaking on the new edition of Football Insider’s Inside Track podcast, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – suggested the Toffees could turn down a larger pay packet to agree a naming rights deal worth around £150million with a more premium brand.
Everton have confirmed they have fielded naming rights offers for their new stadium, which will open next year in time for the 2025-26 season and will hold 52,888 fans.
It was widely reported in 2023 that former owner Farhad Moshiri held in-person talks with Qatar Airways over a potential stadium naming deal.
The flag-carrying airline are the principle sponsors of the Euro 2028 tournament – which will see the new Everton stadium host several fixtures.
They could follow the likes of Riyadh Air and Etihad Airways in securing a naming rights deal in a prominent league.
MORE FOOTBALL INSIDER STORIES
Everton set to bank £150m for stadium naming rights deal
Wyness told Football Insider‘s Insider Track podcast: “The sort of numbers I’m hearing is a 10-year deal at £10-15m per year.
“There have been rumours of some offers towards the £20m mark, but I think Everton will go for a more stable, quality advertiser.
“Qatar Airways would fit into that category.
“There have also been links with Friedkin and Toyota, and that’s all in the background as well.
Everton’s former chief Keith Wyness has claimed Qatar Airways would be a “stable, quality advertiser” for the club’s new stadium.
Speaking on the new edition of Football Insider’s Inside Track podcast, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – suggested the Toffees could turn down a larger pay packet to agree a naming rights deal worth around £150million with a more premium brand.
Nottingham Forest in U-turn after chief ‘fell out with Marinakis’ – Keith Wyness
Everton have confirmed they have fielded naming rights offers for their new stadium, which will open next year in time for the 2025-26 season and will hold 52,888 fans.
It was widely reported in 2023 that former owner Farhad Moshiri held in-person talks with Qatar Airways over a potential stadium naming deal.
The flag-carrying airline are the principle sponsors of the Euro 2028 tournament – which will see the new Everton stadium host several fixtures.
They could follow the likes of Riyadh Air and Etihad Airways in securing a naming rights deal in a prominent league.
MORE FOOTBALL INSIDER STORIES
Everton set to bank £150m for stadium naming rights deal
Wyness told Football Insider‘s Insider Track podcast: “The sort of numbers I’m hearing is a 10-year deal at £10-15m per year.
“There have been rumours of some offers towards the £20m mark, but I think Everton will go for a more stable, quality advertiser.
“Qatar Airways would fit into that category.
“There have also been links with Friedkin and Toyota, and that’s all in the background as well.
