Everton are set to take ownership of Bramley-Moore Dock in just a few weeks, and the takeover news means they will now do so debt-free.
It’s been a long-running saga, but Roundhouse Capital Holdings Limit, via The Friedkin Group takeover of Everton, is now confirmed.
As this new era of Everton FC begins, what does it mean for the club’s new stadium at Bramley-Moore Dock?
Bramley-Moore Dock gets financial boost
The news of the new ownership brought with it news that the Friedkin Group would be pumping in cash to the club to clear the debts. This will help with day-to-day running costs, but crucially, the club won’t owe financing on the stadium when they take ownership on 1 January. This will depend on JP Morgan, who is managing the debt of the 777 Group, but that’s not expected to be an issue.
Crucially for Everton, it means the stadium can earn the club profit from the very first matchday, which will be crucial for the club as it looks to regain its standing in the Premier League.
The new stadium will see Everton jump up the largest stadium in England list, just surpassing St James’ Park.
The stadium is also set to begin the sale of season tickets for the 2025/26 season in January for fans with enough tenure to purchase them.
Everton new stadium to sell naming rights?
The Friedkin Group, the club’s new owners, are exploring a naming rights deal for the stadium. They aim to secure approximately £200 million over a 10-year period. This substantial investment would enhance Everton’s financial stability and potentially boost future transfer activities, especially as the club navigates challenges related to Profit and Sustainability Rules (PSR).
Securing a naming rights sponsor from the outset is considered crucial for fan acceptance and financial planning. Drawing parallels with other clubs, early sponsorship naming—such as Arsenal’s Emirates Stadium and Manchester City’s Etihad Stadium—has been beneficial.
The anticipated £20 million per year from this deal could significantly impact Everton’s competitiveness in the Premier League.
FGG says: A new era at a new stadium
‘Maximising the potential of the new stadium through long-term commercial partnerships and events that benefit the city of Liverpool.‘ This is one of the six key points that the new ownership has outlined as they take over Everton FC.
Everton’s new stadium is a huge part of what will be a new era for Everton FC, with almost all their PSR issues now behind them, and looking likely to remain in the Premier League this season. The club can now move on and look to grow. In the short term, we’ll likely see a new manager and players join, but all eyes will be on Bramley-Moore Dock in 2025/26.
