Everton have just made a big announcement about their new stadium before its opening that raises serious question marks over the Tottenham hierarchy’s inaction over the past six years.
It has now been nearly more than six years since Spurs moved into their new stadium, but the club are yet to secure a naming rights partner, with the venue continuing to be called by its generic name: Tottenham Hotspur Stadium.
Reports over recent months have claimed that Tottenham have had conversations with Amazon, Google, and DHL regarding a long-term deal.
Some sources have even claimed that Daniel Levy has already rejected multiple naming rights offers, with the Spurs chairman said to be holding out for a lucrative agreement.
Everton have found a naming rights partner before the stadium’s opening
Everton have become the latest Premier League side to change stadiums, with the club set to move from the historic Goodison Park to the sparkling new modern stadium at Bramley-Moore Dock.
The 2025-26 season will be the Toffees’ first campaign at the new venue, but even ahead of its opening, they have now confirmed that they have a new naming rights partner.
Everton have announced on their official website that their new stadium will now officially be known as the Hill Dickinson Stadium after they reached an agreement with the international commercial law firm.
According to The Telegraph, the deal is worth £10m per year to Everton, but the length of the deal is unknown at the moment.
How big a Tottenham deal is Daniel Levy looking for?
According to various sources, Tottenham are looking for a much more lucrative naming rights deal than the one Everton have just agreed.
It has been claimed that Daniel Levy wants a 10-year agreement worth £20m per year for the naming rights of the Tottenham Hotspur Stadium, which perhaps explains why Spurs have not yet found a naming rights partner.
However, it does not appear that Levy is too bothered about that at the moment as use of the generic name accrues benefits to the club’s brand, particularly when the venue hosts high-profile events like the NFL.
