November 13 – Sports and technology are increasingly intertwined from player metrics to keeping fans happy in the stands. The latest club to collaborate with a tech partner is Tottenham Hotspur who have announced a strategic partnership with ExpressVPN, a global leader in consumer digital privacy and security.
The two-year partnership marks ExpressVPN’s debut in global football sponsorship. Spurs hope to enhance the club’s digital infrastructure while offering added value to fans. The agreement between the two will span multiple areas.
– Digital Integration: Tottenham Hotspur will integrate ExpressVPN’s advanced privacy solutions across its digital platforms. This will help secure the club’s internal communications, safeguard sensitive data, and enhance online transactions for fans.
– Marketing Collaboration: ExpressVPN will leverage Tottenham’s vast global audience to boost brand awareness, particularly in key markets such as Western Europe. The partnership will include:
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Another day, another injury setback. This time, Pape Sarr has been forced to leave training early after picking up an unknown knock. Sigh. I would say that it seems hard to believe we are back with yet another injury report. However, it’s really not that hard to believe anymore, is it? The Tottenham medical team, if they aren’t overworked enough already, will soon welcome another player to the treatment table. Unfortunately, that treatment table might not have enough capacity for many more players at this point in time. You name a Tottenham key player, they’re probably injured. If they aren’t injured right now, they would have spent some time this season recovering from an injury. That’s how bad the situation is and it’s not getting any easier. Tottenham suffer yet another injury blow as midfielder leaves training early According to Tottenham insider Paul O Keefe on X (formerly Twitter), Pape Sarr had to exit training prematurely due to an unknown injury knock. In his own words, O Keefe said: “When it rains and all that. Pape Sarr had to pull out of training today. Unsure of the extent of issue. Ange speaking later.” This season, Sarr has played in every Premier League game for Tottenham. He has started just 14 of those but he’s come off the bench in the other eight matches. Sarr is a great player and he’s been a tremendous asset to Tottenham since joining. However, he’ll be the first to admit he isn’t quite at the level of playing *every* league game. This, if anything, only goes to show how important he has been to help navigate the injury crisis. That said, if this injury is anything serious, then Sarr’s Premier League streak might come to an end. After all, Spurs host Leicester on Sunday, after facing Hoffenheim away from home tomorrow evening. With this knock, I wouldn’t count on Sarr playing in the Europa League match. After all, this is less important to Ange Postecoglou anyway, given Spurs’ position in the Premier League. If he is carrying a knock, it is not worth risking him in midweek. Hopefully, Sarr is able to return in time to face Leicester. Otherwise, there’s no telling what the midfield will look like. At this stage, fans cannot even remember which players are injured and which are available. They have all just merged into one.
January 23, 2025
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– Social Media Campaigns: Collaborative content on the club’s digital channels, highlighting the benefits of using ExpressVPN for online privacy.
– In-Stadium Branding: ExpressVPN will have visibility on LED boards during home matches at the Tottenham Hotspur Stadium, exposing the brand to both live spectators and global TV audiences.
ExpressVPN chose Spurs as a partner because of the global following which runs into millions of fans across social media and market visibility, which are key for ExpressVPN’s growth.
By partnering with a prominent Premier League club, ExpressVPN aims to connect with tech-savvy football fans who value online privacy and security.
ExpressVPN, will be hoping that the North London club can improve with performances on the pitch though. Ange Postecoglou, the current manager is under intense pressure after a series of calamitous losses, and the calls for a replacement are growing.
In the last 10 years, including both permanent and caretaker managers, Tottenham has had eight different stabs at finding a magician with the right wand to make Spurs…well, less Spursy!
