Newcastle United owners PIF are suddenly visible inside St James’ Park.
Since buying the club from Mike Ashley in October 2021, PIF have often been unseen at Newcastle United.
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Chairman Yasir Al-Rumayyan has made sporadic visits to the North East, but is not consistently in the stands when Eddie Howe’s side are in action.
While the money they have invested is clear to see on the pitch, there has been no physical representation of their involvement at Newcastle United.
However, that has now changed. PIF are a sponsor inside St James’ Park, with their logo on show for all to see during the Magpies’ recent win over Wolves. It was also spotted against Bournemouth last weekend.
A digital advertisement for the Public Investment Fund (PIF), the Saudi Arabian movement, appears during the Premier League match between Newcastle…
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PIF are paying to advertise inside St James’ Park, but it remains to be seen how much Newcastle United are making from the agreement. Regardless, it will certainly help the club’s PSR position, as Toon officials aim to increase their revenue by any means necessary.
But what does PIF’s sudden sponsorship actually mean for Newcastle United? The i Paper has the answer.
According to the i Paper, PIF sources believe that the recent sponsorship inside St James’ Park reaffirms their commitment to Newcastle United.
PIF’s next big decision at Newcastle United
There is now a visible reminder that PIF call the shots at Newcastle United.
But while there is a belief that this decision showcases their commitment, a bigger decision is on the horizon.
The future of St James’ Park hangs in the balance, with Newcastle expected to make a stadium decision soon.
The options are to expand St James’ Park, build a completely new stadium, or simply do nothing. If they choose option one or two, it will cost the club a lot of money. In turn, that means it will cost PIF a lot of money.
It has been reported that there are doubts over whether PIF will invest the money required for Newcastle’s stadium, as club officials weigh up what to do.
Newcastle have become more open to building a new stadium, particularly since Amanda Staveley left the club.
Whatever happens, Newcastle will not be sharing Sunderland’s stadium, which is good news.
