Juventus has reportedly told Everton that they value Douglas Luiz at £34.6 million, with the Italian giants looking to secure a permanent transfer.

Everton has already submitted an offer, but Juventus prefers a fixed fee rather than performance-based incentives. The Toffees have increased their bid to around €35 million (£30.3 million), including bonuses, in an attempt to meet Juventus’ demands ¹ ².
*Breakdown of the Transfer Negotiations:*
– *Initial Offer:* Everton’s initial bid was €30 million (£26 million), which was rejected by Juventus.
– *Current Offer:* Everton has increased their offer to €35 million (£30.3 million), including bonuses.
– *Juventus’ Valuation:* Juventus values Luiz at £34.6 million and is looking for a straight cash deal or a mandatory purchase clause.
– *Potential Deal Structure:* Juventus is open to a paid loan with an obligation to buy, with a possible deal structure of €10 million loan fee plus €30 million obligation to buy ³ ² ⁴.
*Why Luiz is a Key Target for Everton:*
– *Midfield Reinforcement:* Luiz would bring creativity, energy, and experience to Everton’s midfield, fitting perfectly into their long-term plans.
– *Premier League Experience:* Luiz’s experience in the Premier League would be invaluable, having played for Aston Villa and consistently performed at a high level.
– *Tactical Flexibility:* Luiz can play in various midfield roles, offering flexibility to Everton’s manager David Moyes ⁵ ².
*Challenges and Opportunities:*
– *Competition from West Ham:* West Ham United is also interested in signing Luiz, but Everton’s willingness to purchase the player permanently with money up-front gives them an advantage.
– *Luiz’s Preference:* Luiz has given priority to Everton, believing in their sporting project and seeing it as a better fit for his ambitions ⁴.
The transfer negotiations between Everton and Juventus are ongoing, with both parties working to reach an agreement. If successful, the deal would be a significant coup for Everton, strengthening their midfield and signaling their ambition to compete at a higher level.